Free zone businesses are legitimate. But many customers still wonder. A website that leaves out key information makes them wonder more, not less. Here's what your site must include to answer their unspoken questions.
Your registration and legal proof
Show your Free Zone business registration number early. Put it on the homepage or in the footer — somewhere visible without hunting. Add your license number too. If you have certifications (ISO, trade memberships, industry accreditation), name them clearly.
Do not hide these. They are not fine print. They are the first thing a careful buyer wants to see.
Who you actually are and how long you've been here
A brief "About Us" section works. Tell the reader:
- Who started the company and why
- How many years you've been trading
- What you actually do (be specific, not vague)
- Where you're based inside the free zone
If you've moved from another emirate into a free zone, say so. Explain why. Customers notice growth and stability.
Your physical address and free zone name
Write your full address: building, unit, street, free zone name, emirate. Do not write "office available on request" or leave it blank. An address tells the customer you have a real place. A free zone address tells them you chose to operate at scale.
Include your phone number and email. Both. A website with only a contact form makes buyers nervous.
Your products or services in plain language
Do not use jargon. Show what you sell or build. Use photos if you can. Write short descriptions so a customer who knows nothing about your industry can understand what you do and why it matters.
If you serve other businesses (B2B), say so. If you sell to the public, say that too. Free zone businesses often work both ways. Be clear.
Your payment and delivery process
Tell customers how you work:
- Do you ship, deliver locally, or arrange collection?
- What payment methods do you take?
- How long does delivery take?
- Do you have a returns or warranty policy?
If you're B2B and work on credit terms or custom quotes, say that too. Customers need to know how to do business with you before they ask.
Why customers should trust you
Add one or two sections that prove you're worth the risk:
- Client list (if you can name them; if not, say "serving X industry sectors")
- Years in business or number of customers served
- Standards you follow (quality, safety, compliance)
- A simple testimonial or two from past buyers
Do not invent these. Use what's real.
Mobile-first design
Most visitors arrive on phones. Your website must work fast and read cleanly on a small screen. If your site looks broken on mobile, customers assume you're not serious.
Bilingual if you serve Arabic speakers
If you sell to UAE nationals or other Arabic-speaking markets, build in both English and Arabic. A proper bilingual site uses Arabic right-to-left layout. Switching language should be easy from any page.
Your language, not corporate noise
Write as if you're talking to a customer. Short sentences. Real words. No "We synergize solutions" or "leveraging innovative platforms". Free zone buyers are practical. They want to know what you do and whether you can be trusted. Answer those questions, and you've won.
Building your first site
A business website takes about 10 days to build and launch. It includes an admin panel so you can edit text and photos after launch, plus one year of free bug fixes once you go live.
If you're not sure what scope you need, use the instant quote tool to price a website that fits your free zone business. You'll get a fixed price in writing before work begins. If you want to talk through it first, message us on WhatsApp at +971 56 160 8606.
For the build itself, see web design in Sharjah.