Ask five Dubai agencies what a website costs and you'll get five versions of "it depends" — followed by a contact form. That's not pricing. That's a funnel. So here's the opposite: the real bands, in dirhams, with what each one actually buys you in 2026 — and the exclusions that quietly turn the cheapest quote into the most expensive one.

The three price bands — and what each one buys

Strip away the packaging and serious quotes in Dubai fall into three bands.

Band one: the landing page — AED 1,499. One page, one offer, one button. This is the right buy when you're validating an idea, running ads to a single service, or you need something live before a campaign starts. At Shapes Infinity a landing page ships in 1 week. If someone promises the same overnight, ask what they're skipping — the answer is usually the parts that make it convert.

Band two: the business website — AED 2,499 to AED 2,999. A multi-page site: home, services, about, contact, and the structure Google needs to rank you for more than your own name. The AED 2,499 business website covers most trades, clinics and consultancies; the AED 2,999 advanced build adds more pages and heavier functionality. Full sites take 2–4 weeks — that's the honest range for web design in Dubai done properly, whatever the "delivered in 48 hours" listings say.

Band three: e-commerce and custom — from AED 5,999. The word from is doing real work here. Payments, product catalogues, shipping rules and admin dashboards vary too much for one flat number, so anything transactional starts at AED 5,999 and gets priced against your actual requirements — in writing, before work starts.

Why the cheap quote is never the real quote

You will find cheaper offers. Every market has them. The problem isn't the number — it's what the number excludes.

Speed. Google's Core Web Vitals set concrete bars: largest contentful paint under 2.5 seconds, interaction latency under 200 milliseconds, layout shift under 0.1. A template stuffed with page builders and plugins tends to fail all three, and a site that fails them ranks worse and converts worse. Making a site fast is real engineering work — which is exactly why the cheap quote leaves it out.

SEO basics. Titles, meta descriptions, heading structure, clean URLs, a sitemap. None of it is exotic, all of it takes hours, and "SEO not included" is the most common line item hiding behind a low price.

Arabic. In the UAE, a large share of your audience reads right-to-left. Proper bilingual EN/AR means a mirrored layout and real Arabic typography — not a translation widget bolted on after launch. Cheap quotes almost never include it, and retrofitting it later costs more than building it in from day one.

The question that saves you money isn't "how much?" — it's "what's excluded?" Get scope, timeline and price in writing before any work starts. If an agency won't put it in writing, that's your answer.

What actually moves the price

Between the list price and your final number, three things matter most.

  • E-commerce. Payment gateways, product variants, shipping logic, order emails, an admin panel. Each is a system, not a page — which is why online stores start at AED 5,999 instead of sitting in the business band.
  • Bilingual EN/AR. Done right, it roughly doubles the content work and reshapes the layout for RTL. It's a core capability at Shapes Infinity rather than an afterthought, but it's still real scope — budget for it deliberately if you serve Arabic-speaking customers in the UAE, KSA or the wider GCC.
  • Custom features. Booking systems, client portals, calculators, CRM integrations. These push a project toward the top of its band — and toward the 2–4 week end of the timeline — because they're built and tested for your business, not installed from a marketplace.

The fine print that should be standard

Price is only half the deal. In 2026, treat these terms as the baseline before you sign anything:

  1. Staged payment. 30% to start, 70% on completion. Anyone asking for everything upfront is transferring all the risk to you.
  2. Everything in writing. Scope, timeline and price agreed before work starts — so "that's extra" can't appear halfway through.
  3. Revisions inside scope aren't billed per round. If a quote meters your feedback, the low headline price is a trap with a counter on it.
  4. Support after launch. Shapes Infinity includes a year of free bug fixes. A site that breaks in month three shouldn't cost you twice.

Get a real number in the next two minutes

Bands are for orientation; your project needs an actual figure. Two ways to get one. Use the instant quote tool — tell it what you need and see your price in under a minute. Or message us on WhatsApp at +971 56 160 8606 and describe what you're building; you'll get a straight answer, not a pitch deck.

Either way, you'll walk into your next agency conversation knowing what the numbers should look like — and exactly which question to ask when a quote looks too good.